Rolex Philosophy

Rolex, the great creation of inventor and entrepreneur Hans Wilsdorf, is a worldwide phenomenon. This rich photobook uses images, direct testimonials, unpublished interviews, contemporaneous ads, archive materials and excellent narration to recount the path from the inception of this world-famous watch brand to the present day.

Follow the evolutionary path of the innovative techniques and extraordinary designs that made Rolex the powerhouse it is today. Discover the true and unique, inimitable Rolex phi